Trust is essential for CUs.
A leader's values send powerful messages through words and actions about what is important. Today, of all the commendable values, trust is paramount. As COVID-19 radically changes ways in which companies do business, people are uncertain. Fear abounds. In times like these, great leaders engender trust within the credit union and from their members. They trust people with the truth. A leader's courage, authenticity and indeed, humility and compassion, generate the trust that's so critical now.
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