UNIFY Financial CU Extends Partnership Deal With Los Angeles Rams
The California credit union will be the presenting sponsor of the team’s training camp.
The $3.2 billion UNIFY Financial Credit Union in Torrance, Calif., and the NFL’s Los Angeles Rams announced that they have extended their partnership deal.
Financial terms of the extension agreement announced last month were not disclosed.
In addition to remaining as the official credit union for the Rams organization, UNIFY will be the presenting sponsor for the Rams Training Camp, which will include prominent signage, co-branded digital content and promotions.
UNIFY will also continue to sponsor the team’s annual Kickoff for Charity Luncheon in addition to the year-round initiatives featuring member, community and marketing programs.
“We couldn’t be more excited to continue our partnership with the Rams organization,” UNIFY President/CEO Gordon Howe said. “Over the past two years, our organizations have worked together to positively impact the LA community and engage UNIFY members with exclusive access to Rams experiences. UNIFY looks forward to evolving this relationship and its local impact.”
In 2018, UNIFY signed a partnership agreement with the Rams, making the football organization a select employer group. UNIFY serves more than 260,000 members from various SEGs throughout California and the nation.