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Credit unions have struggled with how to serve gig workers, one of the nation's fastest-growing segments, in part because it's difficult for credit unions to identify these workers in a sea of consumer accounts and therefore recognize their financial needs.
The Toronto, Canada-based Sensibill, however, has offered ways for credit unions to identify gig workers – the sole proprietors, freelancers and independent contractors who are often veiled behind member accounts – more accurately, and how to better serve them once found. And in today's economic climate, they may need that service more than ever.
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Roy Urrico
Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).
