There are dozens of large banks and other lending institutions that maintain a significant market share of the financial ecosystem – but despite the wide reach of these organizations, credit unions remain an indispensable part of the economy. Part of what makes credit unions indispensable are the positives that many tend to associate with them. Their firsthand knowledge of the community, lower loan rates and unparalleled customer service provide credit unions with a leg up on the competition. Unlike traditional banks and lending institutions, credit unions can offer customized products and credit assistance programs that meet the specific needs of their members.