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A paradox is often used to describe a counter-intuitive result or statement. We see examples of paradox all the time. In our day to day we hear such statements as "Your enemy's friend is your enemy." In literature Oscar Wilde famously said, "I can resist anything but temptation." And in our world of credit unions we see such paradoxical decisions as investing more in a less popular delivery channel (branches) than an emerging/more popular channel (mobile banking).
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