Generation Z wants credit. Despite many Gen Zers surviving severe economic recessions, they engage with lenders, although the credit frequency and type they are chasing diverges when comparing established and emerging markets.
A study by TransUnion, the Chicago-based financial information firm, examined the credit activity of Gen Z (people born from 1996-2010) in established consumer credit markets including the United States and Canada, as well as emerging credit markets such as India and South Africa. The study also compared the credit activity and performance of millennials (consumers born between 1980 and 1994) and Gen Zers.
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