North Haven Nutmeg State Financial CU DMV Express. North Haven Nutmeg State Financial CU DMV Express. (Source: North Haven Nutmeg State FCU)

Credit unions are breaking ground for new initiatives that may help them attract new members and hold on to the ones they serve.

The $211 million Michigan Legacy Credit Union in Pontiac, Mich., is taking a completely different approach in delivering branch services to members and potential members, while the $5.3 billion Redstone Credit Union in Huntsville, Ala., partnered with a national retailer to attract new rural members and the $446 million Nutmeg State Financial Credit Union in Rocky Hill, Conn., worked with the state DMV to reach a new pool of members.

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