2020 written in the sand CUs face a new decade.

Just before Thanksgiving, I spent 10 days in Austin, Texas, where Editor-in-Chief Michael Ogden and I finally had the chance to spend a few days working together in person after more than three years of running CU Times from different states. Among our agenda items for that week (other than tracking down some of the city's best tacos) was reviewing reports on which stories performed the best on our website through Sept. 30 of this year, and using the results to determine the types of stories we should produce more of – and ditch – in 2020.

Our top takeaway was that our online readers can't get enough of their internal fraud and crime news, with stories about embezzling credit union executives receiving the most attention out of all the stories on our site. And we get it – there's something undeniably satisfying about learning the details of a shocking scandal or crime, especially when the story involves people who work in your very own, tightknit industry. These stories quenched our readers' thirst for true credit union crime, and, we hope, taught them how to identify the red flags of internal fraud and prevent the incidents they read about from happening in their own shops.

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The exercise got me thinking about what not only makes our readers click on headlines online, but which feature stories were the most relevant to the industry in 2019 from our print magazine, which I devote the majority of my attention to in my role at CU Times. Here are a few that especially stood out to me:

"When Car Ownership No Longer Equals Adulting" (Jan. 16): While we often run features on overall market trends in auto, mortgage and other types of lending, this article specifically spoke to how cultural generational differences are impacting consumer financial decision-making, which in turn impacts credit unions' lending business. The article discussed how car ownership is no longer the desired symbol of independence that it once was, with ridesharing apps, energy-efficient vehicles and autonomous vehicle technology capturing the interest of more consumers. It represents just one business area that credit unions must keep an eye on and adjust to accordingly.

"Tyndall FCU Weathers a Storm" (April 10): With natural disasters occurring more frequently, many credit union leaders are taking their disaster planning efforts more seriously. This story went beyond the practical "how-tos" of disaster preparation and offered an inside look at how the employees of one Florida credit union reacted to the impacts of Hurricane Michael in October 2018, stepped up to help members who were in crisis, and coped with the storm's lingering effects in the months that followed.

"CUs Tackle Anti-Harassment Policies" (April 17): After this year's GAC, Maps Credit Union Chief Risk Officer Rachel Pross published a LinkedIn post describing how she and other female attendees were belittled and harassed by some men at the conference. The post soon went viral in the credit union community, sparking important conversations about inappropriate and sexist behavior in the workplace. Our article discussed how credit union conference organizers are working to improve their codes of conduct to promote a respectful environment at events going forward.

"Why Bank Deals Are on the Rise" (June 12): Mergers have been commonplace in the industry for a long time, but one M&A trend that has been taking hold lately is the rise of bank purchases by credit unions. This piece dissected why the move has become favorable and offered good advice to credit unions that might be looking to expand their footprint through a bank buy.

"APGFCU Highlights Three Keys to Choosing Causes to Support" (June 26) and "Credit Union Offers Effective Giving Advice" (Nov. 20): Charitable giving is a popular way for credit unions to live out their "people helping people" philosophy, but we tend to hear about the same types of giving activities year after year, like donations to food banks and other nonprofits. In these articles, two credit unions shared how they pursued unique community partnerships to address rather heavy societal issues: Opioid addiction and a lack of mental health treatment for children.

"Using Tech to Improve Rural Financial Health" (June 26) and "Rio Grande Credit Union Reaches Out" (Nov. 13): Our Roy Urrico keeps us informed through his constant flow of stories on industry technology developments, but what stood out about these two features was their focus on how technology enables credit unions to better serve the underserved. One highlighted the benefits of e-signing tools to members in rural communities; the other discussed technology's role in ITIN lending.

"CU Leaders Unveil Hidden Talents" (July 17): Probably the most entertaining story to put together in 2019, this piece showcased what industry professionals are good at besides their jobs, from performing in live bands to choreographing musicals to renovating homes. We hope it reminded readers that having a full life outside of work can help prevent burnout and even improve on-the-job performance.

"Taxi Fallout Tests CUs' Reputation" (July 24): The taxi medallion saga, which included the failure of several credit unions with a high concentration of taxi medallion loans and the indictment of the former CEO of one of those credit unions for bribery, caught the industry's attention from the start. In May, it came to light that some taxi drivers who were in crippling debt had obtained credit union loans they did not understand the terms of; this article addressed reputation management for credit unions dealing with the fallout.

"Financial Anxiety Lives Inside Credit Unions" (Aug. 28): Credit union leaders know financial strife is prevalent across the U.S., with about half of Americans living paycheck to paycheck, and have designed programs to help their members improve their financial standing. This article took the concept further by revealing just how big of a problem money management is for not only credit union members but employees, and explained why leaders need to tackle the problem from the inside out.

What many of our 2019 stories demonstrated is that change is ongoing – in the areas of consumer behavior, technology developments, regulation and more – and the credit unions that respond well to those changes through creativity and open-mindedness are more likely to succeed. 2020 will no doubt bring more changes that will be felt industry-wide, and we look forward to continuing to do our job of helping you navigate them with confidence.

Natasha Chilingerian

Natasha Chilingerian is executive editor for CU Times. She can be reached at [email protected].

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Natasha Chilingerian

Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.