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A core change is more than swapping out a technology system. It also can transform a credit union's branding, environment and culture, which is what two institutions discovered after their recent Fiserv DNA conversions.
The $843 million Seattle Credit Union is about two years into successfully changing some of its locations from traditional branches into active and engaged financial community centers. Meanwhile, the $1.01 billion, Austin, Texas-based Amplify Credit Union is just over six months into its conversion, which has positioned team members to focus on Amplify's strategy as a whole.
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Roy Urrico
Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).
