Consumers prefer texting and email. (Source: Shutterstock)
Despite an explosion of new channels, consumers still prefer email and text when communicating with businesses and the urgency of the message largely influences their channel preference, according to new research.
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Roy Urrico
Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).
