Opinions about the future of payments run in a million different directions. But amid the chaos and cacophony of studies, surveys and data, there is one common refrain: Debit and credit card programs are no longer just handy revenue streams for credit unions; they're becoming the primary connections credit unions have with many of their members.

Credit union industry players such as CO-OP Financial Services already sense this fundamental shift, and it's changing how they think about strategically managing card programs. In a recent whitepaper and in an interview with President/CEO Todd Clark, the Rancho Cucamonga, Calif.-based company highlighted five ideas credit unions can use now to boost their debit and credit programs in the coming year.

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1. Prioritize Digital Card Use

Shifting shopping habits have suggested that in 2020, persuading members to connect a particular card to an online shopping account, retailer app or bill payment system may be far more important than persuading them to keep a particular physical card within arm's reach. Analytical services firm Juniper Research, for example, recently forecasted that consumer spending via digital wallets will rise by a whopping 40% in 2019, largely driven by in-store payments. What's more, traditional financial institutions may lose as much as 15% of their payments revenue – $280 billion – over the next six years to fintech competitors, free payments and third-party mobile wallets if they don't keep up, according to an Accenture survey of 240 payments executives at banks in 22 countries.

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