Collaboration at CUs. Collaboration at CUs.

Pop quiz: What are the Credit Union International Operating Principles?

Hopefully you can name them, but chances are, many of your employees and members can't. Having visited my fair share of credit union websites, I've found that they tend to focus disproportionately on the ways in which they are "just as good" as banks, rather than what sets them apart as a cooperative financial institution.

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