Virginia’s Blue Eagle CU Continues Digital Transformation Plan
The CU CEO says, “Our members are going to be blown away at the difference and capabilities when we roll this out.”
Blue Eagle Credit Union ($156 million, Roanoke, Va.) moved closer to providing a “market of one” member experience with its selection of Chelsea, Mich. Mahalo Banking’s Omni-Experience digital banking platform.
The deal follows the financial cooperative’s 2018 conversion to Corelation’s Keystone core processing system.
Blue Eagle’s value proposition delivers customized financial solutions to members that present an opportunity for long-term financial security. Guiding the credit union’s digital transformation: core values of quality service, respect, integrity, compassion and education, and support of its slogan, “Pay Less, Earn More and Have Fun.”
“Our members are going to be blown away at the difference and capabilities when we roll this out,” Blue Eagle President/CEO Jeff Thompson said. “We see continual enhancements and new features being added so our members have tools that allow them to manage their finances easily and focus more on enjoying life.”
In particular, Mahalo’s Omni-Experience modules, Thompson said, will allow members to customize their digital banking app to serve their unique financial needs. Thompson said the app’s savings jar module will more effectively serve members who struggle to grow savings that provide a financial security net.
In addition, the Mahalo Youth module dovetails with the credit union’s core education value and education programs it already offers, Thompson added. Those programs include Report Card Rewards, which pays young members for every A and B grade they earn on a report card. Blue Eagle also funds Teacher Grants support teachers who would otherwise spend their own money to create innovative, positive learning experiences for their students.
The credit union will also use Mahalo’s full Spanish language support module to better serve its growing Hispanic membership and implement the app’s survey module so it can quickly and more effectively understand member needs.
“Mahalo not only impressed us with their responsiveness, straight-forward pricing, security and affordable digital banking experience for all size credit unions, they also have in-depth knowledge of our Corelation Keystone core system, which was a big differentiator for us,” Thompson said.
This is the second integration between Mahalo and Corelation’s Keystone product. Mahalo was one of the first digital banking providers to integrate Keystone’s new alert feature into their standard product delivery.
“It’s not surprising that future-thinking credit unions that chose Corelation for core processing are also looking for the most feature-rich and future focused digital platforms,” Mahalo CEO Alan Augustine said. “We are the conduit that delivers the power of the core processor to the members fingertips, focusing on the experience, so the entire digital engagement is seamless and intuitive for members.”
Augustine added treating each client credit union as a partner that will help the fintech develop the best digital product in the industry drives Mahalo, which is core independent, and since its 2018 launch, gained a reputation for writing tight API integrations to all core providers.