Industry chatter around how to attract and retain membership is as deep as it is wide. The demand for a more modern banking experience is only growing more urgent and poignant, challenging credit unions to evoke their people-helping-people philosophy and community-centered values with every interaction, in-branch or digitally, and to every member segment. When it comes to supporting and understanding the financial needs of minority groups within their communities, credit unions are particularly well-suited to answer the call.
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