Pennsylvania & NJ Leagues to Become CrossState Credit Union Association
The newly-merged trade groups will rebrand and expand their membership in January 2020.
The Pennsylvania Credit Union Association and the New Jersey Credit Union League will rebrand as CrossState Credit Union Association and expand its membership in January, according to an announcement Monday from the newly merged trade groups.
The Pennsylvania Credit Union Association and the New Jersey Credit Union League announced plans to merge back in April. The combined entity will serve 519 credit unions in the two states.
“We believe our new name and brand represents credit unions in both states, and our mission, vision and values that have guided us through the rebranding process,” Pennsylvania Credit Union Association President and CEO Patrick Conway said. “We took a data-focused approach to what our members want and need, as well as how we can best deliver on those expectations.”
“When we landed on CrossState Credit Union Association, we knew it was innovative and progressive, fitting the nature of who we are,” New Jersey Credit Union League President and CEO David Frankil added. “This new brand is aspirational, bold and confident, but still fresh and simple. It fits with our brand promise of ‘Moving Your Credit Union Forward,’ which is a promise we are dedicated to keeping for both credit unions and their members.”
Pennsylvania Credit Union Association President and CEO Patrick Conway will lead CrossState Credit Union Association and its affiliates, and New Jersey Credit Union League President and CEO David Frankil will lead CrossState Solutions, Inc., which is the organization’s for-profit subsidiary.
The organizations said CrossState Credit Union Association will offer credit unions advocacy, compliance, training and networking resources, as well as a variety of products and solutions. The entities have also previously stated that the size of the board will shrink over time to six board members from Pennsylvania and six board members from New Jersey with even representation from both states and across all asset sizes.
According to the trade groups, there are 363 credit unions headquartered in Pennsylvania; they have assets in excess of $50 billion and 4.2 million members. New Jersey is home to 156 credit union headquarters; they have assets in excess of $13.4 billion and over 1 million members.
The announcement follows recent news that the League of Southeastern Credit Unions & Affiliates and the Georgia Credit Union League completed their merger into a consolidated organization that will serve 342 credit unions in Alabama, Florida and Georgia. That merger was officially finalized on Aug. 30, the leagues said.