CUs need to insert themselves better into the homebuying process. (Source: Shutterstock)
NestReady develops platforms to unite homebuying process parties; and enables credit unions to shepherd members toward a better purchasing experience and establish them as the trusted brand for dwelling procuring needs.
NestReady offers full, end-to-end solutions for every aspect of the homebuying experience and an integrable component into a credit union's mortgage lending process. NestReady's machine learning and artificial intelligence-powered technologies provide actionable insights and automation while enabling the credit union's loan originators to act when members are prepared to make their homebuying decisions.
Benefits for credit unions, according to Montreal, Canada-based firm, include earlier relationship building with homebuyers, detailed member insights, better targeting, higher conversions, and substantial savings on mortgage brokers' referral fees.
Marcos Carvalho, chief revenue office of NestReady, pointed out the race is on in the real estate industry to see who will become the trusted brand for every homebuying need. "With Zillow, Quicken Loans, loanDepot, Opendoor, KW, RE/MAX, Bank of America, and many others spending millions of dollars in building their own end-to-end experience, it's imperative for credit unions to get ahead of the game and provide the streamlined digital experience their members are looking for."
In June, Livonia, Mich.-based CUSO CU Solutions Group developed a partnership with NestReady providing CUSG with exclusive credit union industry rights to NestReady solutions. As part of the agreement, CUSG is also investing in the company, and will expand and enhance NestReady solutions' delivery to credit unions. CUSG, which provides technology, marketing, HR performance and strategic advisory solutions to more than 3,400 clients nationwide, will leverage its existing product suite and client base to coordinate marketing and sales of NestReady solutions.
A couple of credit unions already enlisted NestReady's help.
The $1.6 million Medford, Ore.-based Rogue Credit Union was looking to improve their mortgage process by offering more value through the real estate transaction, according to Chad Heese, their chief lending and strategy officer. "NestReady fit our strategy by offering a platform to help homebuyers find their home and return funds to the member at close of escrow."
The $272 million, O'Fallon, Mo.-based West Community Credit Union, also selected NestReady. With 26,000 members and eight locations throughout the greater St. Louis area, as well as in Columbia, Mo., West Community strives to offer the most advanced technology available. The credit union's president/CEO, Jason Peach, according to a statement, explained, "Our credit union strives to be very early adopters of technology that will enhance our members' experience. NestReady's platform offers a transparent environment for potential homebuyers as they search for their dream house."
Read more about helping credit unions help members in the homebuying process in the October 9th issue of CU Times.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Roy Urrico
Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).
