CUs must constantly evolve their social media strategies.

Close your eyes for a moment and think about your ideal members. Can you picture them? Are they single or do they have a family? What do they do for work or fun on the weekends? What are their desires and needs? Now, imagine you invite them into your office for a cup of coffee – you'd answer their questions, maybe make them laugh, inspire them with member success stories and offer them engaging, credible information that enables them to make more informed decisions about how they spend their money.

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