While commercial share deposits have grown significantly since 2013, the industry's overall loan to share ratio is still at about 2:1.
When you start from zero on something, whether it's an exercise regimen or a new career, it's essential to celebrate the small milestones. Measuring yourself against someone who is working toward the same goal but began their journey with a special advantage is pointless and discouraging – yet in our culture of constant comparison, it's difficult not to do (thanks, social media).
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
