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One of the many reasons members prefer their credit union over a bank is they know their best interests are their highest priority. They've heard friends and family tell horror stories of bank accounts being opened unbeknownst to them and of mortgage rates increasing without an offer to help refinance, however members trust their credit union. When it comes to innovation on the mobile channel, credit unions as a group had apps deployed up to nine months before their big bank peers (Source: MX).
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