A better digital experience. (Image: Shutterstock)
Financial institution customers are placing more value on ATMs and digital offerings than on in-person service, according to new data from payment card platform provider Marqeta.
The Oakland, Calif.-based firm's survey of over 1,200 U.S. residents found that 31% felt that easy-to-access ATMs and no ATM fees were the most important benefits their financial institutions provided, but only 15% said an in-person presence was the most important benefit. More people (21%) said an easy-to-use mobile app was the most important benefit a financial institution can offer.
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