7-Eleven store. (Source: Shutterstock)
Alexandria, Va.-based NRL Federal Credit Union has struck a deal with ATM technology company FCTI to show targeted ads to ATM users at 7-Eleven stores across the country.
The partnership allows the credit union, which has $464 million in assets and about 24,000 members, to deliver custom branded messages to cardholders, target cardholders by location and run multiple campaigns at once. FCTI said its ATM program also allows the credit union to "create a story for the cardholder that culminates in the final processing screen and printed receipt."
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