SPIRE CU Unveils New Charitable Giving App for CUs

Falcon Heights, Minn.-based SPIRE Credit Union and Minneapolis-based venture studio DNT BLNK launched a new industry app this month called NetGiver, which allows members to donate to charities directly from their credit union checking and savings accounts.

The app boasts “100% charitable giving,” in that donations made through the platform will not incur credit card fees or other administrative costs that other charitable giving platforms typically skim from donations, the credit union said.

“The NetGiver app provides a feel-good experience for credit union members with not only the simplicity of donating to their chosen nonprofit directly from their credit union account, but also the satisfaction of knowing every penny of their donation goes directly to the nonprofit organization,” the organizations said in an announcement this week. “With this new touchpoint for credit unions, NetGiver is designed as a unique acquisition and retention tool for new members and additional deposit accounts.”

Credit union branding and marketing agency The BA Group is helping promote the app to credit unions. “We’re excited to bring the concept of 100% charitable giving to credit union members and nonprofits around the nation,” BA Group CEO Amy Herbig said. “And we’re excited to have an exclusive resource for credit unions to step-up their deposit game among the competition of others in the financial industry.”

SPIRE Credit Union has $1.1 billion in in assets and about 109,000 members.

“We’ve all been touched by someone’s generosity whether it be the time they spent helping us accomplish a goal, mentoring us in life or work, or providing us with financial assistance to get through a tough time,” SPIRE Credit Union CEO and President Dan Stolz said. “Credit unions were founded on these principles, which is why I believe that as an industry we can not only help our members with their charitable actions, but be an inspiration and resource for them as well.”