P2P payments. P2P payments. (Source: Shutterstock)

Bank-owned P2P network Zelle reported double-digit growth rates in transaction numbers and payment volumes during the first quarter of 2019 and launched a new marketing campaign to fuel more adoption, according to a new release from the company.

Zelle reported that users sent $39 billion through its network on 147 million transactions during the quarter, which represented a 54% year-over-year increase in total payment value and a 72% year-over-year increase in transaction volume.

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