A small army of digital natives are about to become the largest generation globally. Gen Z, those born after 1996, will account for 32% of the world's population (7.7 billion) in 2019 and outnumber millennials for the first time, according to World Economic Forum. This year, it will be critical for businesses across all industries to modernize operations and enhance their digital performance in order to meet the needs of this mobile-first demographic.
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