Demo of an Apple Card payment. Photo: Apple, Inc.

When the announcement was made by Apple that the tech giant was partnering with both Goldman Sachs and Mastercard on the launch of a new mobile credit card, was anyone in the credit union world truly surprised?

While the integration of technology into the fabric of our lives continues at a breakneck pace, this latest development is just one more example of the financial services sector becoming more dynamically competitive.

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