Millennials want great banking technology. (Source: Shutterstock)
Compared to other people, millennials are relatively unattached to their financial institutions and they're much more likely to care about a financial institution's technology than about its in-person service, according to recent research from Oakland, Calif.-based payments firm Marqeta.
The company's survey of 2,027 people in the U.S., UK, France, Germany and Spain found that only 17% of people 18-34 years old in the United States said they couldn't imagine ever wanting to change banks. However, almost half (49%) of all respondents said they would consider switching to a digital-only financial institution, and 44% said they would consider switching to a banking service offered by Facebook, Google or Amazon if they were to enter the market. That number was 46% for Americans.
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