Credit union leaders face a continuously challenging environment of change from technology, regulation, intense competition, and economic and political uncertainty. During periods of turbulence, a robust organizational culture provides a strong foundation for the stability needed to advance strategy. Satya Nadella, Microsoft's CEO, relates: "The C in CEO is for curator of culture." His recent book, "Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone," conveys how when he became CEO in 2014, morale was low, and PC sales were declining in favor of tablets and phones. Other products were not major successes, and its Bing search engine was not contending effectively with Google. In the face of these challenges, Nadella articulated a strategic vision of Microsoft as the chosen platform for the technologies of the future, such as machine learning and artificial intelligence, cloud computing, robotics, big data and the internet of things.