Member service via artificial intelligence.

Computers have started to replace humans at the lower end of the financial advice market. Robo advisors – automated portfolio management services that use algorithms to dispense advice and manage investments – are becoming popular with consumers due to their low cost and ease of use.

Depending on where you sit on the financial provider spectrum, you may see this financial technology trend as a threat or an opportunity. But no matter how you respond, you can't ignore it: Digital advice is here to stay. How you handle it will affect how current and future members view your credit union.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
NOT FOR REPRINT

© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.