TruMark Financial CU Scores New Partnership With NBA's 76ers
The credit union will launch three co-branded credit cards with the basketball team.
Fort Washington, Penn.-based TruMark Financial Credit Union has inked a new partnership making it the official credit union of the NBA’s Philadelphia 76ers, according to an announcement from the credit union.
The credit union said it will launch three co-branded credit cards with the basketball team. The cards feature the 76ers primary circle of stars logo, Ballin’ Ben and a Statement Edition red card.
The cards will also give cardholders access to exclusive 76ers experiences, giveaways, merchandise and other perks, according to TruMark Financial.
“The new relationship reflects both organizations commitment to social responsibility and superior service,” Chief Executive Officer of TruMark Financial CEO Richard Stipa said. “We look forward to working with the Philadelphia 76ers and their fans.”
“We’re proud to have TruMark Financial become the Official Credit Union of the Philadelphia 76ers,” Philadelphia 76ers SVP of Marketing Partnerships Chad Bigg added. “This partnership will give our passionate fans a new way to showcase their fandom for the 76ers.”
TruMark Financial Credit Union has $2.1 billion assets and about 118,000 members.
Several other credit unions have inked new naming-rights deals or expanded existing deals with professional sports teams this year.
In September, for example, Sweetwater, Fla.-based Dade County Credit Union announced a multi-year partnership agreement with the NFL’s Miami Dolphins. The credit union said it will serve as the presenting sponsor of the Dolphins’ “FinStory” original digital content series. It will also be the presenting partner on a variety of Miami Dolphins activities, including a Halloween Pop-Up Shop & Financial Education event for underserved youth. Dade County Credit Union has $776 million in assets and about 97,000 members.
Back in April, Torrance, Calif.-based UNIFY Financial Credit Union announced a multiyear partnership with the NFL’s Los Angeles Rams. That agreement included prominent in-season signage at the 77,500-seat Los Angeles Memorial Coliseum, as well as co-branded digital content and promotions, integration with the team’s media content, and a variety of year-round joint member, community and marketing programs. UNIFY Financial has $3 billion in assets and about 247,000 members.
In addition, last August, Lenexa, Kan.-based CommunityAmerica Credit Union announced it had fully integrated all of the Kansas City Chiefs’ financial accounts. The credit union became the NFL team’s official banking partner in 2017 and said it was handling all transactions for the team, from selling tickets to paying the players. CommunityAmerica Credit Union has $2.7 billion in assets and about 236,000 members.