Consumer satisfaction drops for credit unions.
Banks have caught up to credit unions in consumer satisfaction for the first time in 10 years, according to the American Customer Satisfaction Index, a national standard for customer satisfaction.
This sector — which includes banks, credit unions, health insurance, property and casualty insurance, life insurance, internet investment services, and financial advisors — saw a 1.4% bump in customer satisfaction to an ACSI score of 78.3 (on a 0 to 100 scale), according to the Ann Arbor, Mich.-based ACSI's Finance and Insurance Report 2018. Customer satisfaction within this sector overall is the highest it's been in 24 years.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Roy Urrico
Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).
