A strong digital marketing strategy is critical for CUs.
Marketing professionals see credit unions investing more resources in their 2019 budgets for digital marketing campaigns, in the hopes of increasing their much-needed market share of the millions of potential young members who are searching the web every day to finance their lives.
This digital marketing strategy is even more critical for credit unions because a FICO survey found that only 6% of millennials and only 9% of Gen Zers are credit union members. More than 70% of millennials and 67% of Gen Zers are customers of national banks, while 17% of millennials and 20% of Gen Zers are customers of regional or community banks.
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