It is the dead of night and the sounds of revelry have long since quieted to a distant susurrus. Standing tall amidst the remnants of celebration, illuminated as if a statue to victory, looms a wooden statue built to represent the city's emblem. A soft scrape breaks the silence and suddenly, from the belly of the structure drops first one man, then several more. They converse briefly before splitting up to head toward the gates.

The story of the Trojan Horse has long been ingrained in Western culture. Immortalized in Homer's "Odyssey" and later in Virgil's "Aeneid," the tale has been retold across literature and cinema. Today the Trojan Horse is synonymous with intrigue, infiltration and being cunning. The computing world has even dubbed an entire sector of malicious viruses after the well-known figure – specifically those designed to disguise themselves as legitimate software or mislead users as to their true purpose. For marketers, this timeless tale has a great deal to tell, even beyond its iconic deception.