A Los Angeles area credit union is the latest to put its name in lights on an entertainment venue, securing a multi-year deal that removes the banner of the Mattress Firm Amphitheatre.
The naming rights deal has a twist. California Credit Union of Glendale ($3 billion in assets, 163,432 members) is paying to rename it North Island Credit Union Amphitheatre, using the name it applied to the operations of North Island Financial Credit Union after California CU acquired it in early 2017.
The 20,000-seat venue is about 18 miles south of San Diego between Chula Vista and the Mexican border. It opened in 1998 as Coors Amphitheatre with a sell-out concert with the Spice Girls. Concerts this year included Latin singer Luis Miguel, Lynyrd Skynyrd, Paramore, Chris Brown and Weezer.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
