Mahalo Aims to Create Omni-Experience for Digital Members
Company fulfills a need for a real omni-experience where consumers can quickly access all functionality regardless of platform.
The Chelsea, Mich. Mahalo’s architecture, designed with input from experts within the credit union industry, offers a modular and scalable system, which it said allows for enhanced deployment and capacity to stay current with tech advances.
An emphasis on technology and assembling a standout team have been key objectives since co-founders Denny Howell and Dan Domek, two longtime credit union technologists, formed the company. Unprecedented security components and advanced data analytics are among the many features that Mahalo expect to pioneer.
“We firmly believe that it’s important to have the right people doing the right jobs,” Howell, SVP of experience for Mahalo, said. “Dan and I are tech guys and we like it that way.” In addition to bringing in Alan Augustine, another longtime credit union tech expert, to become president and CEO, Mahalo also brought aboard cybersecurity expert Jim Stickley, founder of Stickley on Security, and credit union tech consultant Ron Murray, founder of CUTEK (known for its third-party integration into core data processing systems), as investors and active advisors.
Howell emphasized Mahalo is a service organization that delivers robust mobile and online banking with exceptional security and technology features. “We’re credit union people helping credit unions we’re not technologists trying to put technology in place.”
According to CEO Alan Augustine, “We’re committed to creating a real omni-experience where consumers can quickly access all functionality regardless of platform.”
Asked to describe the difference between the ubiquitous term omnichannel and what they call omni-experience, the Mahalo team said typically omnichannel delivery consists of standard core and third-party integrations with access to mobile and online banking services.
Howell said, “What we’ve done in our design and development phase is we’re taking the experience across all platforms, writing to native application parameters.” By doing this, Mahalo said it not only can offer full-feature sets through all products but also deliver a consistent, intuitive and seamless user experience throughout all delivery touchpoints.
Domek, SVP of development Mahalo, said, “Using a component-based software architecture allows simpler vendor integrations, optimized for performance, reliability, and flexibility for the members.”
Read more about Mahalo’s digital banking platform in the October 31 issue of CU Times.