The other day, I heard from a woman who is completely frustrated with her banking experience. She has one account at her local bank and another at a global institution. While she loves the neighborhood feel and personalization of the smaller bank, she was quick to point out the disparity of mobile features between the institutions. One provided her the ability to make her car payment, pay her cable bill and send money to her daughter's account at another bank using Zelle. The other, a smaller institution, offered little in terms of these convenient features. As a result, she wastes a lot of time navigating between these two banks. If her local bank offered better digital services, she said she'd be happy to give up the other account.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.