New cars at an auto dealership
It shouldn't come as a surprise that the use of social media by both businesses and auto buying consumers continues to grow:
|- 84% of automobile buyers are on Facebook (V12 Data).
- 75% of car buyers said internet research, including social media and review sites, was the most helpful medium when selecting a car dealership (Digital Air Strike).
- 98% of all car purchases begin online (Capgemini).
While its use should only be one piece of a comprehensive marketing strategy, its significance continues to impact how businesses engage consumers. This is no different for credit unions that want to increase their auto loan portfolio. The focus should be on social media.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
