Saylent & CUProdigy Partner to Personalize Member Experience

Boston-based Saylent, a provider of data analytics and targeted marketing automation software for financial institutions announced a new partnership with Layton, Utah-based CUSO CUProdigy, a source of cloud-based technology.

Saylent and CUProdigy combine for an integration allowing credit unions to leverage their core data to gain insights and personalize the member experience across channels, better serving members with timely, relevant offers.

“Our partnership with CUProdigy is further proof of our commitment to supply our industry with state-of-the-art technology and innovations that set us apart,” Tyson Nargassans, president and CEO of Saylent, said. “We’re focused on helping credit unions get the most out of the data they already have, and this combination will do just that.”

Saylent’s platform integrates core banking, payment and third-party data, providing credit unions with individualized profiles to help better meet each member’s needs. Based on the resulting data analysis, the platform recommends relevant and personalized actions and offers to reach members through the right channels at the right time.

CUProdigy delivers a modern, cloud-based core processing solution it said is unmatched in its functionality, openness, and pricing. As a core platform, they offer all of the functionality needed to run a credit union. Their simple pricing model and open ecosystem philosophy are designed to welcome third-party integrations, providing credit unions with a flexible and cost-efficient platform.

“Saylent’s approach to technology is perfectly aligned with our goals for an open architecture model,” CUProdigy Chief Product Officer Amber Harsin said. “The tight integration to our core gives credit unions the freedom to choose how they access and use their data to grow their business.”

The companies noted this new collaboration merges Saylent’s robust data insights with CUProdigy’s core processing cloud services to offer credit unions more convenience, ease of use, and full system support. By leveraging these open solutions, credit unions can reap the benefits of highly relevant communications with their members while consistently maximizing returns.