Leah Greene, Wright-Patt CU's treasury services manager, discusses her business RDC program with conference attendees.
SAVANNAH, Ga. – About five years ago, Wright-Patt Credit Union Treasury Services Manager Leah Greene faced the daunting and important task of growing business deposits to back her credit union's loans. The secret, as she explained to attendees in a breakout session at the 2018 CUBG National Business Conference Tuesday, was implementing a successful remote deposit capture program as part of an overall strategy to develop full banking relationships with business members and increase efficiencies at the credit union.
The journey began with the creation of a five-year member business services strategy plan, which included shifting to a new loan origination system with a ton of reporting capabilities, making policy and practice revisions, and raising more awareness about the credit union's business service offerings to members who visit a branch. It now has about $300 million in total deposits, has seen a jump in new business accounts (primarily operating and money market) as well as a reduction in the number of in-branch transactions thanks to the RDC program, and holds 39% of its deposits from business members. About 100 business members use RDC.
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
