Florida CU Inks Deal With NFL’s Miami Dolphins
Dade County Credit Union will also be the presenting partner on a variety of Miami Dolphins activities.
Sweetwater, Fla.-based Dade County Credit Union has entered into a multi-year partnership agreement with the NFL’s Miami Dolphins, according to an announcement from the credit union. The terms of the agreement were not disclosed.
The credit union said it will serve as the presenting sponsor of the Dolphins’ “FinStory” original digital content series. It will also be the presenting partner on a variety of Miami Dolphins activities, including a Halloween Pop-Up Shop & Financial Education event for underserved youth.
“The Miami Dolphins represent one of South Florida’s iconic brands and many of our members are lifelong fans,” said George Joseph, CEO of Dade County Federal. “This partnership gives us a unique platform to promote our credit union’s great products and services while also educating young people about financial literacy.”
Dade County Credit Union has $766 million assets and about 96,000 members.
At least two other credit unions have inked new deals or expanded existing deals with NFL teams this year.
In April, Torrance, Calif.-based UNIFY Financial Credit Union announced a multiyear partnership with the Los Angeles Rams. The financial terms of that deal were also kept private, but the agreement included prominent in-season signage at the 77,500-seat Los Angeles Memorial Coliseum, as well as co-branded digital content and promotions, integration with the team’s media content, and a variety of year-round joint member, community and marketing programs.
The partnership also made the players and employees of the Rams organization a new select employer group at the credit union. In addition, it included branded activity space at Rams Training Camp and other preseason member promotions, as well as participation in special Rams fan events, broadcast and print advertising, and other joint marketing activities.
UNIFY Financial has $2.9 billion in assets and about 243,000 members.
In August, Lenexa, Kan.-based CommunityAmerica Credit Union announced it had fully integrated all of the Kansas City Chiefs’ financial accounts. The credit union became the team’s official banking partner in 2017 and is handling all transactions for the team, from selling tickets to paying the players.
CommunityAmerica Credit Union has $2.7 billion in assets and about 229,000 members.