Brands take a hit and then regroup after data breaches.

Breaches are not only bad for publicity they are detrimental to company's value—for a relatively short time. A UK-based Comparitech.com study revealed share prices of 24 compromised companies underperformed.

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Roy Urrico

Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).