Corporate Central CU, Fortera CU, PSCU Appoint Executives

This past week, seven credit unions, plus PSCU and CU Capital Market Solutions, announced new hires, promotions and appointments.

WEST

The $4.4 billion Redwood Credit Union in Santa Rosa, Calif., promoted Suzanne Knowlton from marketing manager to SVP of marketing and communications. In her new role, Knowlton oversees both the marketing and communications departments, leading one team in creating distinctive campaigns to educate the community about the services and products RCU offers, and the other in supporting corporate and member service communications, as well as public relations and social media efforts. She is a seasoned professional with more than 19 years of experience in marketing management with companies such as Lowepro, Blurb Inc. and O’Reilly Media.

EAST

The $966 million St. Mary’s Bank in Manchester, N.H., hired Cheri Reynolds as branch sales and service manager at the credit union’s Milford, N.H., location. In this role, Reynolds will lead the Milford team to build upon its reputation for providing stellar member experiences. She joins St. Mary’s Bank with 26 years of management experience, and she most recently served as branch manager at Citizens Bank in Hampton Falls, N.H.

MIDWEST

The $3.9 billion Veridian Credit Union based in Waterloo, Iowa, promoted Melina Arroyo to mortgage loan originator. Arroyo has worked at Veridian since March. She was previously a loan officer. Arroyo is pursuing a degree in finance from Bellevue University. She is involved in her community through Latinas Unidas – Omaha, Heartland United for Puerto Rico, the Metro Young Latino Professionals Association, the Nebraska Hispanic Chamber of Commerce and Open Door Mission.

The $2.6 billion United Federal Credit Union in St. Joseph, Mich., appointed Charlie Spilman to branch manager at its Niles North, Mich., branch. In this role, he will be responsible for business development within the community, membership engagement and positive public relations. He will also be tasked with maintaining the performance of the branch. Spilman has a long relationship with the credit union, working in a few different roles since 2011, most recently serving as director of product planning and card services since 2014.

The $148 million Astera Credit Union in Lansing, Mich., promoted Jessica Hayes to assistant vice president of member experience. In this role, she will oversee all of Astera’s branch operations along with employee growth and development. Hayes joined the Astera team in 2015 as the employee growth and development manager. Hayes’ credit union experience started in 2005.

The $1.7 billion Corporate Central Credit Union in Muskego, Wis., and its technology CUSO, Emergifi, hired Jef Radtke as a business development executive. Radtke will proactively assess the needs of credit unions and help provide technology solutions that streamline operations and help credit unions embrace new and better technologies. Radkte brings more than 30 years of B2B, payment and IT experience to the Emergifi team. His role at Emergifi will help credit unions understand current and future technology trends in the industry, while providing solutions to help credit unions with cash flow, productivity and data security.

SOUTH

The $563 Fortera Credit Union in Clarksville, Tenn., named Steve Von Mann as vice president of the Fortera Real Estate Services CUSO. Von Mann brings more than 25 years of experience working in mortgage lending, primarily with credit unions to the credit union. He has served credit unions and their members throughout the Southeast, including Alabama, Georgia, and Kentucky, as well as Tennessee and North Carolina. Von Mann has held prominent positions including regional manager and vice president for CUNA Mortgage Group, Greentree Mortgage and Lender Select Mortgage Group.

CUSOs

PSCU appointed Jeff Carelli to SVP of data and analytics. In his new role, Carelli will be responsible for executing the enterprise-wide vision that consolidates and leverages PSCU’s business intelligence, market analytics and data management capabilities to provide value-added services and offerings to owner credit unions. Previously, Carelli managed strategic partnerships and the enterprise project management office for PSCU as SVP of process and program excellence. Carelli’s more than 20-year tenure in the payments industry has afforded him a deep knowledge of product and operations development, management and improvements.

CU Capital Market Solutions hired Daniel Skehan to a newly-created risk analyst position. He will work in CMS’ Kansas City office. Skehan played wide receiver for the 2017 National Champion Crimson Tide squad. He graduated with a degree in economics from Alabama’s Culverhouse School of Business. At the onset, he will be responsible for coordinating, integrating and ensuring timely and accurate delivery of the firm’s risk reporting services. Skehan will perform interest rate risk analysis and monthly portfolio reporting for CMS’ credit union clients and will assist advisors in client relationship management.

Please send your People news items to Tahira Hayes at thayes@cutimes.com.