An overwhelming majority of North American ecommerce and financial services companies consider identity verification a top priority but don't believe they do it well or have all the tools for success.
That is a critical finding of a report from "The State of Identity Verification Maturity in North America," from identity data company Whitepages Pro, which comes from a survey of 150 businesses across the U.S. and Canada in early 2018. Organizations were asked about their current practices, motivations for, and perceived obstacles to, adopting more mature identity verification strategies, and the benefits that come with increased identity verification maturity.
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