Sadly, many CUs refrain from chasing emerging markets until they're considered "profitable."
I appreciate my vantage point and what I am able to read, listen to, email and absorb in this job. It's a fascinating position to be in. Natasha Chilingerian and I receive editorial, op-ed and story pitches on a daily basis. We get those pitches, mainly by email, from those deep inside the credit union world. And, as I've mentioned before, we carefully go through each one. Then there are the days when we get the pitches that aren't all the way tied into credit unions, but could lead to a story idea. It's these pitches that can be pretty interesting and sometimes, just offensive. Such as:
|- Puerto Rico real estate – how Americans can capitalize on the island's downward trend.
- The Executive Woman's Guide to Financial Freedom.
- How immigrants are both good and bad for banking.
- Red flags that indicate a real estate market crash.
- Using AI and ML to fight bank fraud.
- Whistleblower laws, the U.S. Labor Department and the financial markets.
And then quite often I'm just on the wrong email distribution list and get story pitches that have nothing to do with credit unions (yet, I don't unsubscribe from these lists because they are fun to read). These are some of those pitches I've received in the past 10 days:
|- Lessons learned from the Frontier Airlines Fiasco.
- Speak with Victoria Loke of CRAZY RICH ASIANS.
- The Awakened Woman's Guide to Everlasting Love.
- Drake rolls out an epic #InMyFeelings video.
One day I will take up one of these public relations people on their pitch and ask Drake, "Where do you do your banking?"
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Michael Ogden
Editor-in-Chief at CU Times. To connect, email at [email protected]. As Editor-in-Chief of CU Times since 2016, Michael Ogden has led the editorial team in all aspects of content strategy and execution, including the creation of the publication’s exclusive and proprietary research database of the credit union industry’s economic landscape. Under Michael’s leadership, CU Times has successfully shifted to an all-digital editorial product with new focuses on the payments, fraud, lending and regulatory beats. Most recently, he introduced a data-focused editorial product for subscribers that breaks down credit union issues into hard data, allowing for a deeper and more factual narrative for readers. In 2024, he launched the "Shared Accounts With CU Times" podcast, which offers a fresh, inside-the-newsroom perspective through interviews with leaders from the credit union industry and the regulatory world. He dives into pressing credit union issues, while revealing the personalities working behind-the-scenes to push the credit union world forward. His background includes years as a radio and TV anchor/reporter and a public relations and digital/social media manager, where he covered the food and music industries, as well as cooperatives and credit unions. Over the years, he has launched numerous exclusive video and podcast series, including a successful series of interactive backstage interviews with musicians at music festivals, showcasing his social media and live streaming production skills.
