In the words of Roy Bergengren, one of the pioneers of the credit union movement in the U.S., "We must grow big, without growing "biggety." We must constantly increase in size and potential power without ever losing sight of the individual borrower and his very personal problems …" A credit union can be seen as that type of organization – one that can grow big without growing biggety and keep the consumer top of mind.

Profit Is Not a Bad Word

Credit unions are cooperatives that are here to serve consumers and although they're not-for-profit, they need to be profitable. Revenue growth is not a bad thing in the credit union world. Any organization needs to look at revenue growth in order to keep moving forward by, for example, offering different products and services to match changing consumer needs or keeping up with increasing regulatory and operational costs. These costs rise unfailingly, and without revenue growth, resources drain quickly.