CUNA's President/CEO Jim Nussle speaks at ACUC in Boston, Mass. Photo provided by CUNA.

On Friday, during the general session of America's Credit Union Conference (ACUC) in Boston, Mass., CUNA announced the launch of a new credit union awareness program.

CUNA's President/CEO Jim Nussle laid out some specifics of the "Open Your Eyes to a Credit Union" program, which is part of a $100 million marketing initiative over the next three years.

"The future of our movement depends on more Americans than ever opening their eyes to everything a credit union offers them," said Nussle.

He continued, "By leveraging modern digital media tools to reach the right consumers at the right time, we'll create a fresh image for credit unions and challenge their assumptions about who we are and what we do. When they open their eyes to a credit union, they'll be pleased by what they see."

The program is expected to launch in January 2019.

CUNA describes the "Open Your Eyes to a Credit Union" program as an industry-wide initiative to increase consumer consideration of the industry. Based on data-driven research conducted by CUNA, the engaging creative campaign will position credit unions as America's preferred financial services provider.

CU Times will have more on this program, as well as our one-on-one interview with Nussle at ACUC.

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Michael Ogden

Editor-in-Chief at CU Times. To connect, email at [email protected]. As Editor-in-Chief of CU Times since 2016, Michael Ogden has led the editorial team in all aspects of content strategy and execution, including the creation of the publication’s exclusive and proprietary research database of the credit union industry’s economic landscape. Under Michael’s leadership, CU Times has successfully shifted to an all-digital editorial product with new focuses on the payments, fraud, lending and regulatory beats. Most recently, he introduced a data-focused editorial product for subscribers that breaks down credit union issues into hard data, allowing for a deeper and more factual narrative for readers. In 2024, he launched the "Shared Accounts With CU Times" podcast, which offers a fresh, inside-the-newsroom perspective through interviews with leaders from the credit union industry and the regulatory world. He dives into pressing credit union issues, while revealing the personalities working behind-the-scenes to push the credit union world forward. His background includes years as a radio and TV anchor/reporter and a public relations and digital/social media manager, where he covered the food and music industries, as well as cooperatives and credit unions. Over the years, he has launched numerous exclusive video and podcast series, including a successful series of interactive backstage interviews with musicians at music festivals, showcasing his social media and live streaming production skills.