Across nearly every sector, companies are focused on harnessing technology to improve the products and services they offer customers. One need look no further than retail giant Amazon to make the business case for focusing on customer convenience above all else.

The financial services industry is no different. Convenience and improving the member experience through digital channels is top of mind for all credit union executives, especially in an age where technology is synonymous with customer service. Amazon continues to dominate retail, thanks to the convenience it offers online. However, it has found customers prefer to do returns in person. Recent partnerships with Kohl's and Whole Foods placed Amazon lockers at multiple locations throughout select markets. The partnerships have helped Amazon bridge the brick-and-mortar gap and bring much-needed foot traffic to retail stores.