Video is also a great tool for posting necessary static information on a company-wide server, and for telecommunications across time zones, continents, and borders. (Image: Shutterstock)

Offices and teams work best when everyone is informed and open communication flows. When employees are engaged, appreciated, and have the resources they need, they work hard, stay loyal, and improve your brand. Conversely, when employees feel ignored or don't have the resources available to do their jobs well, they could hurt your brand in the long term.

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Emily Payne

Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.