Zeroing in on target markets.

All financial institutions can agree – behind every credit union with substantial membership growth is effective marketing. And behind every marketing activity is a consumer receiving your message. The challenge then – according to many marketing executives – is that each market is different. Truthfully, however, this is only partially correct. Yes, markets differ from one another, but consumers who live in different markets may actually be more similar than you realize. What this means for financial marketers is that you don't necessarily have to live in the market you're trying to effectively and successfully communicate with. You can still predict how consumers of that area will engage with your organization, despite being in a different geographical location.

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