Say “so long” to the granddaddy of charge cards.

American Express Co., long known to issue cards that had to be paid off in full every month, now wants its customers to take their time paying it back. The New York-based firm has looked to lending to bolster revenues after competitors including JPMorgan Chase & Co. and Citigroup Inc. sweetened customer rewards and cut acceptance costs to steal some of its longtime business.

There's signs the new effort is working. AmEx's loans climbed 16% to $75.8 billion in the first three months of the year, topping the $72 billion average of analyst estimates compiled by Bloomberg.

“Our share of our U.S. consumer customers' lending business is about half of our share of their spending — we are confident these numbers will grow,” AmEx Chief Executive Officer Stephen Squeri said last month at the company's annual investor day. “We intend to use big data analytics and our marketing capabilities to get the right additional products to the right customers.”

The company said it now expects earnings per share at the high end of the previously forecast range of $6.90 to $7.30 in 2018. It also said its effective tax rate for the quarter was 22%, which is in line with the full-year rate it had previously forecast.

The extra loan growth has come at a cost, as the company set aside more money to cover souring loans. Provisions for credit losses jumped 35% to $775 million, which was less than the $809 million average of analyst estimates compiled by Bloomberg. The company attributed the increase to higher write-off and delinquency rates.

AmEx shares rose 2.4% to $97.45 in after hours trading in New York. The stock had dropped 4.2% this year through the close of trading Wednesday, compared with the 1.8% decline of the S&P 500 Financials Index.

AmEx spent much of last year working on co-brand deals with retailers such as Marriott International Inc. and Hilton Worldwide Holdings Inc. and an additional $42 billion of co-brand deals are open for bid in 2018 and 2019. AmEx has said renewing the Marriott and Hilton deals will crimp earnings by more than $200 million this year.

The lender last year increased its outstanding balances by 10.8% to $102.4 billion, the fastest such growth among the 10-biggest card issuers in the U.S., according to the industry publication the Nilson Report. It now has about 11.1% of outstanding card loans, the Nilson Report found.

Net income climbed 31 percent to $1.6 billion, or $1.86 a share, from $1.2 billion, or $1.35, a year earlier, AmEx said Wednesday in a statement. The average estimate of 26 analysts surveyed by Bloomberg was for adjusted profit of $1.71 a share. Worldwide billed business, a measure of customer card spending, climbed 12 percent to $283.8 billion in the quarter. That topped analysts' estimates of $267.5 billion. Discount revenue, a measure of the fees AmEx charges merchants, climbed 9% to $5.9 billion, exceeding the $5.5 billion average of analyst estimates compiled by Bloomberg.

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