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Data Misuse Raises Creep Awareness About ‘Touching’ Customers

Forty percent of brands admit they knew they were being creepy with people's personal information.

Organizations might rethink what they do with consumer data.

Facebook dominated much chatter this past week following reports that data analysis firm Cambridge Analytica used the social media giant’s data on some 50 million people without the individuals’ consent.

San Francisco-based Blind surveyed users of its anonymous workplace app for tech workers asking them if they plan to delete Facebook. The survey ran from March 20, 2018 through March 24, 2018 and more than 2,600 users responded. Overall, 31% answered ‘YES’ and 69% answered ‘NO.’

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Roy Urrico

Roy Urrico

Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).

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